Organization: NorthWest Carers
Project: Re-branding proposal
Year: 2017
Position: Board member / UX consultant


North West Carers is a very small charity who were in the process of looking to change their name and their corporate entity and brand.

I was part of the board of directors and was asked to help come up with a new name and brand.


I worked with my fellow board members to determine the scope of change that the organization was willing to undertake regarding it brand identity.

Over the course of several board meetings, I facilitated awareness workshops to educate the director about the importance of building a brand and brand awareness. I facilitated the directors in brainstorming exercises to develop brand value and mission statements as well as possible new names for the organization. To support these exercises, I created different brand presentaitons and artifacts.

I finally created a brand  presentation for the general assembly to create awareness, and buy-in for a potential new brand.

Image of front slide of NW Carers Branding exercise presentation.
Image of slide describing that branding should be graphically simple and and clear, apprAppropriate for all media, balanced between a modern and classic aesthetic, convey respectability and reliability, and appeal to all larger audienceso
Image of slide which talks about the attributes of a good brand and how this translates to a logos, typeface and colour schemes
Image of different colour combinations for brand development
Image of Capital Carers logo

Final logo approved by board and stakeholders


The brand was accepted and is in the process of being incorporated into all of the organziations digital and print materials.