Organization: NorthWest Carers
Project: Re-branding proposal
Position: Board member / UX consultant
North West Carers is a very small charity who were in the process of looking to change their name and their corporate entity and brand.
I was part of the board of directors and was asked to help come up with a new name and brand.
BUILDING THE BRAND
I worked with my fellow board members to determine the scope of change that the organization was willing to undertake regarding it brand identity.
Over the course of several board meetings, I facilitated awareness workshops to educate the director about the importance of building a brand and brand awareness. I facilitated the directors in brainstorming exercises to develop brand value and mission statements as well as possible new names for the organization. To support these exercises, I created different brand presentaitons and artifacts.
I finally created a brand presentation for the general assembly to create awareness, and buy-in for a potential new brand.
The brand was accepted and is in the process of being incorporated into all of the organziations digital and print materials.